For the National Football League and American popular culture, Dallas Cowboy football achievements are a great thing. There have been many Super Bowl participations, including five victories, in the Cowboys 40-year history, which has brought them recognition nationwide. In the fall of 2008, Forbes Magazine described Dallas Cowboy football team as the most valuable sports franchise in the US, occupying a second world position after UK’s Manchester United. Lots of records are present in the Cowboys’ Hall of Fame, as they have completed most of their seasons with ten wins at least not to mention the winning of consecutive seasons in 1966 and 1985.

No other American team has a higher number of appearances in the Super Bowl than the Cowboys, nor can anyone boast with three Super Bowl victories in four years. The toughest and most famous adversary of the Cowboys are the Pittsburgh Steelers the team that leads in the NFL top of Super Bowl victories. There are lots of peculiarities that make the Cowboys special in the eyes of the nation, and here we do not refer to the uniform and the team logo. Although these function as popular symbols recognized and used as memorabilia, a worth mentioning club feature is the team’s Ring of Honor.

When a valuable Dallas Cowboy football player retires, his jersey number is preserved. The Ring of Honor permanently displays former Dallas players and their numbers remain unofficially inactive. Certain numbers such as 8, 22, 88, 74 corresponding to inductees Aikman, Staubach, Hayes, Irvin and Lilly were not used in any of the 2008 games, for instance. Controversies have always appeared about which Dallas Cowboy football player ought to be in the Ring of Honor, as it was the case with Lee Roy Jordan.

Such challenges are inherent to the management of a football club, but the Cowboys have little to complain about. The players, the strategies, the budgets, the championships, the training camp details, the matches and sponsorship issues are just a few of the realities in a Dallas Cowboy football life. Nevertheless, some of the Cowboys will always be more exposed to the press and the audience because of some public or personal event, that renders them vulnerable to criticism.

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